Resume

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ABOUT ME

I am a content marketing professional with 10 years of editorial and content experience, focusing on creating accessible, engaging content for local, national, and international audiences.

EDUCATION

Western Washington University, Bellingham, Washington | Bachelor of Arts in Journalism and a minor in International Studies; graduated cum laude

Content Marketing Institute Certification

SKILLS

Software and tools: SharePoint, Adobe InDesign, Adobe Marketo, Canva, Highspot, Mailchimp, MyEmma, Hootsuite, WordPress, Squarespace, Salesforce

Marketing and communications: Content management, content strategy, email marketing, B2B and B2C copywriting, UX copywriting, social media management, SEO principles, competitive research, graphic design, vendor management, AP Style, proofreading, and A/B testing

PROFESSIONAL EXPERIENCE

Senior Content Marketing Specialist | Milliman MedInsight | Seattle, Washington | July 2022-Current

  • Manage and designed company’s marketing SharePoint, organizing all the current marketing collateral for 350+ users to access

  • Lead content marketing strategy for B2B SaaS product launches, collaborating with product marketing team

  • Manage content and sales enablement management system, Highspot, supporting revenue team with sales conversations

  • Delegate highly-detailed technical content, written by subject matter experts, third-party vendors, and contractors

  • Lead content creation and digital content management, including blogs, press releases, templates, white papers, case studies, social media, paid advertising, internal communications, webpages, and more

  • Create project plans for content marketing and demand generation campaigns

  • Manage content marketing interns for the Milliman summer internship program

Marketing Specialist | Turtle Bay Exploration Park | Redding, California | Feb. 2022-July 2022

  • Produced web content for B2C marketing campaigns for Turtle Bay Museum, the Redding Sheraton hotel, and Mosaic Restaurant

  • Strategized and executed on weekly social media content for Facebook, Instagram, and TikTok

  • Wrote, designed, and planned in-house communications including: member newsletter, presentations, museum signage, and more

Content Marketing Specialist (Contract position) | Green Truck Grocery | Portland, Oregon | Feb. 2021-Feb. 2022

  • Collaborated with creative director to establish company’s distinct brand voice

  • Developed and proofread content for marketing channels: Company website, Instagram, Facebook

  • Created quality meta descriptions for grocery and lifestyle products

Associate Editor | Fresh Cup Magazine | Portland, Oregon | Oct.2019-Oct. 2020

  • Tracked and reported online media presence with Squarespace analytics

  • Wrote and reported on two feature-length articles a month

  • Created weekly email marketing newsletter, The Filter, and tracked email performance

  • Designed for paid advertising and print communications

  • Assisted in the organization’s re-branding process, which included a website audit and content strategy

Features Editor | Pamplin Media Group | Forest Grove, Oregon | Aug. 2018-Oct.2019

  • Researched, reported, and wrote three to five articles a week for digital and print audiences in the Portland-metro area

  • Managed freelance writers and photographers

  • Hosted and wrote scripts for Pamplin Media’s Arts and Entertainment podcast

  • Curated and posted a digital events calendar weekly