Resume
ABOUT ME
I am a content marketing professional with 10 years of editorial and content experience, focusing on creating accessible, engaging content for local, national, and international audiences.
EDUCATION
Western Washington University, Bellingham, Washington | Bachelor of Arts in Journalism and a minor in International Studies; graduated cum laude
Content Marketing Institute Certification
SKILLS
Software and tools: SharePoint, Adobe InDesign, Adobe Marketo, Canva, Highspot, Mailchimp, MyEmma, Hootsuite, WordPress, Squarespace, Salesforce
Marketing and communications: Content management, content strategy, email marketing, B2B and B2C copywriting, UX copywriting, social media management, SEO principles, competitive research, graphic design, vendor management, AP Style, proofreading, and A/B testing
PROFESSIONAL EXPERIENCE
Senior Content Marketing Specialist | Milliman MedInsight | Seattle, Washington | July 2022-Current
Manage and designed company’s marketing SharePoint, organizing all the current marketing collateral for 350+ users to access
Lead content marketing strategy for B2B SaaS product launches, collaborating with product marketing team
Manage content and sales enablement management system, Highspot, supporting revenue team with sales conversations
Delegate highly-detailed technical content, written by subject matter experts, third-party vendors, and contractors
Lead content creation and digital content management, including blogs, press releases, templates, white papers, case studies, social media, paid advertising, internal communications, webpages, and more
Create project plans for content marketing and demand generation campaigns
Manage content marketing interns for the Milliman summer internship program
Marketing Specialist | Turtle Bay Exploration Park | Redding, California | Feb. 2022-July 2022
Produced web content for B2C marketing campaigns for Turtle Bay Museum, the Redding Sheraton hotel, and Mosaic Restaurant
Strategized and executed on weekly social media content for Facebook, Instagram, and TikTok
Wrote, designed, and planned in-house communications including: member newsletter, presentations, museum signage, and more
Content Marketing Specialist (Contract position) | Green Truck Grocery | Portland, Oregon | Feb. 2021-Feb. 2022
Collaborated with creative director to establish company’s distinct brand voice
Developed and proofread content for marketing channels: Company website, Instagram, Facebook
Created quality meta descriptions for grocery and lifestyle products
Associate Editor | Fresh Cup Magazine | Portland, Oregon | Oct.2019-Oct. 2020
Tracked and reported online media presence with Squarespace analytics
Wrote and reported on two feature-length articles a month
Created weekly email marketing newsletter, The Filter, and tracked email performance
Designed for paid advertising and print communications
Assisted in the organization’s re-branding process, which included a website audit and content strategy
Features Editor | Pamplin Media Group | Forest Grove, Oregon | Aug. 2018-Oct.2019
Researched, reported, and wrote three to five articles a week for digital and print audiences in the Portland-metro area
Managed freelance writers and photographers
Hosted and wrote scripts for Pamplin Media’s Arts and Entertainment podcast
Curated and posted a digital events calendar weekly